Category Experience

LIGHT THE FLAME

TO BE PERFECTLY
INSPIRED

Automotive

Creating new products in categories and subcategories, new electric cars, driverless vehicles and shared travel represent some of the transformations underway – and opportunities – that automotive companies have to face. TBP collaborates with companies in the sector on all strategic and operational elements, helping them to make fundamental decisions on how to invest in technology, skills and talent that can generate profitable growth.

Design

We activate Inbound Marketing plans to promote online companies and professionals connected to different phases of the supply chain: Furniture Manufacturers, Furniture Agencies, Architects, Design Studios and Interior Designers, Furniture Shops, and E-commerce Portals specialised in the sale of objects of design and furniture. From brand positioning to supply chain efficiency, not to mention pricing, product innovation and, of course, assessing client needs and behaviours, FMCG companies face a long series of obstacles to overcome.

Food

We deal with defining market positioning techniques that put food operators in better connection with their consumers, Food Value Analysis and choice of “foodies” consumers, Digital Food Strategy, Content Marketing, Social Media Food Managing, personalisation of experience in Food Marketing, analysis of the specific context, large-scale distribution, regional franchising etc.

Fashion & Luxury

The FASHION sector is facing a revolution and epochal challenges that must be faced with innovative methods and in a very short time to counteract the continuous pressure on margins. Digital technology, changes in consumer dynamics and the emergence of new trends require different choices to ensure sustainable and profitable growth. TBP works side by side with leading companies to develop and implement customised solutions, to face today’s challenges and future opportunities by creating and maintaining increasingly clearer and stronger positionings.

Consumer Technology

With innovative therapies, government policies, and the impact on our daily life, the healthcare sector is constantly evolving. TBP collaborates with companies that operate in the healthcare sector, helping them to create value for the patient, encouraging innovation, and reducing costs and the complexity of operating systems. Thanks to our teams specialised in pharmaceuticals, MedTech and hospitals, we support our clients by providing our experience in order to continue to create innovative and unique products.

Healthcare e Beauty

We share relevant results, reports and insights with the management team that enable them to make informed decisions at the business, marketing and communication level, with the aim of improving the quality of products and services offered in the field of beauty, wellbeing, care, and health.

Services

We develop complete plans of brand positioning and effective strategies for the marketing and management of the performance of service companies (e.g.: hotel sector, transport, financial, banking and insurance services, telecommunications).