TO BE PERFECTLY
COMPLETE
And many things still to be discovered.
Brand Positioning
TO BE PERFECTLY
STRUCTURED
Construct the column
We support companies in creating a Brand Architecture, in the planning of Brand Activation processes, and in defining their Brand Positioning Statement.
Brand Training
TO BE PERFECTLY
EQUIPPED
Activate the gears
We support and train the Marketing Corporate, Digital, Trade etc. teams in building effective and long-lasting brands.
Brand Consulting
TO BE PERFECTLY
ORIENTED
Illuminate the route
We support companies and their agencies in improving and implementing their strategies through the various brand building processes.
A. Brand positioning
WHY IS BRAND POSITIONING ESSENTIAL?
The brand positioning strategy can be defined as the strategy of positioning the brand with the aim of creating a unique impression in clients’ minds, being easily distinguishable from competitors, and becoming the first preference for consumers over comparable offers in the target market. The Brand Positioning Statement becomes a rock that serves as a foundation, and which should not be moved or questioned. Having different positionings for a company is like having multiple personalities or schizophrenia. In an ideal situation, the brand gains so much strength that it becomes a symbol or synonym of its category and target market.
Finding the missing piece of the puzzle
Enabling a brand, product or service to occupy a clear, distinctive and desirable place compared to competitors in the minds of its target clients “to generate an immediate appeal” with the emergence of a specific need and acquiring a perceptible higher value for its target client.
Exercising attraction
Focusing the company on a specific Ideal Target Client, that is, one who wants to achieve, interest and acquire, establishing the market segments to which it should address and where to position itself within these segments.
Shooting the lightning bolt
Pushing differentiation with respect to competitors by studying a value proposition that concerns the “complete positioning of the brand, that is, the entire combination of benefits on which the positioning is based”, or rather, the extra value that the brand can offer to that market segment, compared to competitors.
Orienting with a compass
Guiding the company in quickly and effectively, through creative processes, adopting strategic decisions regarding, for example, what to offer and when, how to innovate, how to gain new clients, and which pricing policy to adopt, so that all management operates in sync towards a common and clear goal.
A. Brand positioning
HOW TO DO BRAND POSITIONING?
TO BE PERFECTLY
PLANNED
Find the way out of the maze
Know and identify the current positioning of the brand with extreme precision and understand whether the way it is perceived is in line with the business objectives of the company, activating a positioning or repositioning strategy.
Get to know the arena
Identify the competitors and brands with which the company is in direct competition on the market, starting from the analysis and understanding of the strengths of the brand, the nature of the products and services offered, the values, the business ethics and those traits of uniqueness that make the brand different in the eyes of the market and consumers.
Consult the map
Studying the positioning of the brands will make it easier to identify the corporate mission and vision, as well as a path that enables brands to achieve a unique and distinctive positioning, which is able to ensure competitive advantage on the market.
Reflect light like a prism
Define the long-term vision of the company, the differentiated elements of uniqueness and the strengths of the brand, and analyse the brand at a very deep level, trying to understand its essence.
Fly the kite high
Develop the Unique Selling Proposition, the unique sales proposal, the motivation that makes a brand or product unique, irreplaceable or different from others, enabling it to achieve a precise identity on the market.
Tell the story
Formulate clear and coherent messages, communicate with phrases or words perceived as direct, incisive, and meaningful with respect to the nature and story of the brand.
Impress with images
Develop coordinated, effective and expressive visual communication (ranging from the company logo, to its website, its profiles on social networks, and promotional material, up to the image of its employees and points of sale), with a complete and careful study of colours, lettering, layout guidelines and various stylistic choices, to arrive at a structured and always coherent image in every media platform on which you want to act to obtain a better perceived level of authority and solidity, distinguishability from competitors and a sense of organisation, a good level of awareness and faster and instinctive identification of the advertising message of the company/activity.
B. Brand training
We support and train Marketing Corporate, Digital, Trade etc. teams in the building of effective and long-lasting brands.
TO BE PERFECTLY
EQUIPPED
There are precise techniques to build, strengthen and enhance a brand, to give an identity to the company, to a company branch, to a new service, and to an innovative line of products. From brand identity to branding strategy: these are two fundamental values in communication to support company development. Because the correct management of their relationship is the basis of a winning brand.
Brand training provides the tools to obtain a real knowledge of the markets, the correct way to communicate with consumers, and the right strategy to create, position and strengthen a winning brand.
C. Brand consulting
ILLUMINATE THE ROUTE
We support companies and their agencies in improving and implementing their strategies through the various brand building processes.
TO BE PERFECTLY
ORIENTED
An intensive formula to help businesses, professionals and commercial establishments take the right steps to build, refine and enhance their identity. Because without a strong and “right” identity there can be no competitiveness.
