{"id":480,"date":"2021-03-15T10:38:37","date_gmt":"2021-03-15T09:38:37","guid":{"rendered":"https:\/\/thebrandposition.com\/category-experience\/"},"modified":"2021-10-29T12:23:03","modified_gmt":"2021-10-29T10:23:03","slug":"category-experience","status":"publish","type":"page","link":"https:\/\/thebrandposition.com\/en\/category-experience\/","title":{"rendered":"Category Experience"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][page_submenu alignment=&#8221;center&#8221; sticky=&#8221;true&#8221; bg_color=&#8221;#af0c28&#8243; link_color=&#8221;#ffffff&#8221;][page_link link_url=&#8221;#automotive&#8221; title=&#8221;automotive&#8221; id=&#8221;1635502871181-3&#8243; tab_id=&#8221;1635502871183-4&#8243;] [\/page_link][page_link link_url=&#8221;#design&#8221; title=&#8221;design&#8221; id=&#8221;1635502871214-4&#8243; tab_id=&#8221;1635502871215-5&#8243;] [\/page_link][page_link link_url=&#8221;#food&#8221; title=&#8221;food&#8221; id=&#8221;1635502871227-6&#8243; tab_id=&#8221;1635502871228-3&#8243;] [\/page_link][page_link link_url=&#8221;#fashion&#8221; title=&#8221;fashion &amp; luxury&#8221; id=&#8221;1635502871240-3&#8243; tab_id=&#8221;1635502871241-5&#8243;] [\/page_link][page_link link_url=&#8221;#consumer&#8221; title=&#8221;consumer technology&#8221; id=&#8221;1635502871249-0&#8243; tab_id=&#8221;1635502871250-7&#8243;] [\/page_link][page_link link_url=&#8221;#healthcare&#8221; title=&#8221;healthcare&#8221; id=&#8221;1635502871263-7&#8243; tab_id=&#8221;1635502871264-5&#8243;] [\/page_link][page_link link_url=&#8221;#services&#8221; title=&#8221;services&#8221; id=&#8221;1635502871276-3&#8243; tab_id=&#8221;1635502871277-4&#8243;] [\/page_link][\/page_submenu][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#af0c28&#8243; full_height=&#8221;yes&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;servizi&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;5%&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b>ACCENDERE LA FIAMMA<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Legenda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automotive<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fashion &amp; Luxury<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer Technology<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthcare<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Services<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#ffffff&#8221; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\"><b>TBP <\/b><br \/>\n<em>TO BE <\/em><em>PERFECTLY <\/em><em>INSPIRED <\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][carousel script=&#8221;flickity&#8221; flickity_formatting=&#8221;default&#8221; desktop_cols_flickity=&#8221;3&#8243; desktop_small_cols_flickity=&#8221;3&#8243; tablet_cols_flickity=&#8221;2&#8243; flickity_controls=&#8221;touch_total&#8221; color=&#8221;default&#8221; flickity_overflow=&#8221;visible&#8221; flickity_wrap_around=&#8221;no-wrap&#8221; flickity_spacing=&#8221;default&#8221; column_padding=&#8221;0&#8243; flickity_adaptive_height=&#8221;true&#8221; border_radius=&#8221;none&#8221;][item id=&#8221;1635502871404-6&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871406-5&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">01.<\/h3>\n<h3>Strategy &amp; positioning<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871447-9&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871449-0&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">02.<\/h3>\n<h3>Advice, analytics and insight<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871473-7&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871474-2&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">03.<\/h3>\n<h3>Innovation<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871501-2&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871502-1&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">04.<\/h3>\n<h3>Brand architecture<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871529-10&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871530-1&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">05.<\/h3>\n<h3>Corporate communication<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871569-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871570-6&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">06.<\/h3>\n<h3>Naming &amp; verbal identity<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871595-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871596-4&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">07.<\/h3>\n<h3>Digital and web consultancy<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871628-10&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871629-6&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">08.<\/h3>\n<h3>Brand engagement<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871653-3&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871655-0&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">09.<\/h3>\n<h3>Brand identity strategy<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871680-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871680-2&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">10.<\/h3>\n<h3>Adaptation &amp; implementation<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871711-9&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871711-2&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">11.<\/h3>\n<h3>Experiences &amp; environments<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502871745-3&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502871745-2&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">12.<\/h3>\n<h3>Interactive &amp; new media<\/h3>\n[\/fancy_box][\/item][\/carousel][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;1%&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4 style=\"text-align: left;\"><strong>E molte cose ancora da scoprire.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; 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full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 class=\"titolo-sezione\"><b>Category Experience<\/b><\/h3>\n<h2><b>LIGHT THE FLAME<\/b><\/h2>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\">TO BE PERFECTLY<br \/>\n<em><strong>INSPIRED<\/strong><\/em><\/h3>\n[\/nectar_highlighted_text][vc_raw_html]JTNDaW1nJTIwY2xhc3MlM0QlMjJzdHlsZS1zdmclMjIlMjBzdHlsZSUzRCUyMmhlaWdodCUzQSUyMDUwdmglM0IlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnRoZWJyYW5kcG9zaXRpb24uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDQlMkZ0b3JjaWEtcmVkLnN2ZyUyMiUyMGhlaWdodCUzRCUyMjMwMCUyMiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e6e6e6&#8243; bg_image=&#8221;123&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;sezione-placed&#8221; id=&#8221;automotive&#8221; color_overlay=&#8221;#e6e6e6&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b>Automotive<\/b><\/h2>\n<p>Creating new products in categories and subcategories, new electric cars, driverless vehicles and shared travel represent some of the transformations underway \u2013 and opportunities &#8211; that automotive companies have to face. TBP collaborates with companies in the sector on all strategic and operational elements, helping them to make fundamental decisions on how to invest in technology, skills and talent that can generate profitable growth.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;205&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;design&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b>Design<\/b><\/h2>\n<p>We activate Inbound Marketing plans to promote online companies and professionals connected to different phases of the supply chain: Furniture Manufacturers, Furniture Agencies, Architects, Design Studios and Interior Designers, Furniture Shops, and E-commerce Portals specialised in the sale of objects of design and furniture. From brand positioning to supply chain efficiency, not to mention pricing, product innovation and, of course, assessing client needs and behaviours, FMCG companies face a long series of obstacles to overcome.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e6e6e6&#8243; bg_image=&#8221;206&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;food&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b>Food<\/b><\/h2>\n<p>We deal with defining market positioning techniques that put food operators in better connection with their consumers, Food Value Analysis and choice of \u201cfoodies\u201d consumers, Digital Food Strategy, Content Marketing, Social Media Food Managing, personalisation of experience in Food Marketing, analysis of the specific context, large-scale distribution, regional franchising etc.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;205&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;fashion&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b>Fashion &amp; Luxury<\/b><\/h2>\n<p>The FASHION sector is facing a revolution and epochal challenges that must be faced with innovative methods and in a very short time to counteract the continuous pressure on margins. Digital technology, changes in consumer dynamics and the emergence of new trends require different choices to ensure sustainable and profitable growth. TBP works side by side with leading companies to develop and implement customised solutions, to face today\u2019s challenges and future opportunities by creating and maintaining increasingly clearer and stronger positionings.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e6e6e6&#8243; bg_image=&#8221;123&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;sezione-placed&#8221; id=&#8221;consumer&#8221; color_overlay=&#8221;#e6e6e6&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b>Consumer Technology<\/b><\/h2>\n<p>With innovative therapies, government policies, and the impact on our daily life, the healthcare sector is constantly evolving. TBP collaborates with companies that operate in the healthcare sector, helping them to create value for the patient, encouraging innovation, and reducing costs and the complexity of operating systems. Thanks to our teams specialised in pharmaceuticals, MedTech and hospitals, we support our clients by providing our experience in order to continue to create innovative and unique products.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; 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