{"id":511,"date":"2021-03-07T16:33:13","date_gmt":"2021-03-07T15:33:13","guid":{"rendered":"https:\/\/thebrandposition.com\/home\/"},"modified":"2021-11-03T10:39:47","modified_gmt":"2021-11-03T09:39:47","slug":"home","status":"publish","type":"page","link":"https:\/\/thebrandposition.com\/en\/","title":{"rendered":"home"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” mouse_based_parallax_bg=”true” scene_position=”center” layer_one_image=”15″ layer_two_image=”14″ top_padding=”10%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text style=”text_outline” outline_thickness=”thin”]\n

YOUR BRAND IS YOUR VALUE<\/h1>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”100px” bottom_margin=”50px” background_color=”#af0c28″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”colonna-translate” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text text_color=”#ffffff” style=”text_outline” outline_thickness=”thin” custom_font_size=”50px”]\n

Brand<\/em> Positioning<\/h2>\n[\/nectar_highlighted_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”medium” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#ffffff” icon_family=”none” text=”learn more” url=”#analisi_target”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#af0c28″ full_height=”yes” scene_position=”center” top_padding_phone=”50″ bottom_padding_phone=”50″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”sezione-chi-siamo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”fade-in”][vc_raw_html]JTNDaW1nJTIwY2xhc3MlM0QlMjJpY29uYS10YnAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnRoZWJyYW5kcG9zaXRpb24uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDMlMkZpbnRlZ3JhdGVkLWljb24uc3ZnJTIyJTIwd2lkdGglM0QlMjIzMDAlMjIlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”fade-in”][nectar_highlighted_text text_color=”#ffffff” style=”text_outline” outline_thickness=”thin”]\n

TO BE PERFECTLY
\nINTEGRATED<\/em><\/h3>\n[\/nectar_highlighted_text][vc_column_text el_class=”titolo-sezione”]\n

Who we are<\/h2>\n[\/vc_column_text][vc_column_text el_class=”titolo-sezione”]\n

We are Business Executives who have decided to be consultants<\/b><\/h4>\n

For around ten years we have been providing companies and organisations with the tools necessary to build strong brands capable of standing out on the market. We are not an advertising agency but rather consultants able to support companies and their agencies in the building and positioning of brands that become number 1 on the market.[\/vc_column_text][nectar_btn size=”small” button_style=”see-through-2″ color_override=”#ffffff” hover_color_override=”#ffffff” hover_text_color_override=”#ffffff” icon_family=”none” text=”learn more” margin_top=”30″ url=”https:\/\/thebrandposition.com\/who-we-are\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” class=”sezione-cosa-facciamo” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_raw_html]JTNDaW1nJTIwY2xhc3MlM0QlMjJpY29uYS10YnAlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnRoZWJyYW5kcG9zaXRpb24uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDMlMkZjb21wbGV0ZS1pY29uLnN2ZyUyMiUyMHdpZHRoJTNEJTIyMzAwJTIyJTNF[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text text_color=”#af0c28″ style=”text_outline” outline_thickness=”thin”]\n

TO BE PERFECTLY
\nCOMPLETE<\/em><\/h3>\n[\/nectar_highlighted_text][vc_column_text el_class=”titolo-sezione”]\n

What we do<\/h2>\n[\/vc_column_text][vc_column_text]Fragmentation of consumer segments. Proliferation of brands and channels. Increase in the cost per contact of the final client. Standardisation of the offer of products and services. Progressive transfer of value from production to distribution. To overcome these challenges, we help our clients integrate marketing with other business functions and involve third parties, making full use of digital potential.[\/vc_column_text][vc_column_text el_class=”titolo-sezione”]\n

Hit your target<\/h4>\n[\/vc_column_text][nectar_btn size=”small” button_style=”see-through-2″ color_override=”#af0c28″ hover_color_override=”#af0c28″ hover_text_color_override=”#000000″ icon_family=”none” el_class=”rosso” text=”discover our services” margin_top=”30″ url=”https:\/\/thebrandposition.com\/what-we-do\/”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”analisi_target” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” constrain_group_1=”yes” background_color=”#e8e8e8″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” zindex=”100″ el_class=”colonna-principale” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n
\n
\n

The areas in which we mainly operate are:<\/b><\/h3>\n<\/div>\n<\/div>\n
\n
\n

01.<\/span> Brand positioning<\/h2>\n

02.<\/span> Target analysis branding<\/h2>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/5″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

We also integrate them with:<\/b><\/h3>\n[\/vc_column_text][carousel script=”flickity” flickity_formatting=”default” desktop_cols_flickity=”3″ desktop_small_cols_flickity=”3″ tablet_cols_flickity=”2″ flickity_controls=”touch_total” color=”default” flickity_overflow=”visible” flickity_wrap_around=”no-wrap” flickity_spacing=”default” column_padding=”0″ flickity_adaptive_height=”true” border_radius=”none”][item id=”1635932313387-9″ tab_id=”1635932313388-9″ title=”Item”][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

01.<\/h3>\n

Consumer & Shopper Insights<\/h3>\n[\/fancy_box][\/item][item id=”1635932313434-8″ tab_id=”1635932313435-1″ title=”Item”][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

02.<\/h3>\n

Customer Lifecycle Management<\/h3>\n[\/fancy_box][\/item][item id=”1635932313459-8″ tab_id=”1635932313460-10″ title=”Item”][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

03.<\/h3>\n

Digital Marketing<\/h3>\n[\/fancy_box][\/item][item title=”Item” id=”1635932313485-6″ tab_id=”1635932313486-6″][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

04.<\/h3>\n

Insights & Analytics<\/h3>\n[\/fancy_box][\/item][item title=”Item” id=”1635932313510-9″ tab_id=”1635932313511-1″][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

05.<\/h3>\n

Marketing Return on Investment<\/h3>\n[\/fancy_box][\/item][item title=”Item” id=”1635932313538-8″ tab_id=”1635932313539-9″][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

06.<\/h3>\n

Organization & Capabilities<\/h3>\n[\/fancy_box][\/item][item title=”Item” id=”1635932313567-6″ tab_id=”1635932313568-0″][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

07.<\/h3>\n

Pricing<\/h3>\n[\/fancy_box][\/item][item title=”Item” id=”1635932313596-0″ tab_id=”1635932313598-10″][fancy_box box_style=”color_box_basic” icon_family=”none” box_color=”#f4f4f4″ content_color=”#444444″ box_color_opacity=”1″ box_alignment=”left” border_radius=”default” image_loading=”lazy-load”]\n

08.<\/h3>\n

Sale & Channel Management<\/h3>\n[\/fancy_box][\/item][\/carousel][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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