{"id":520,"date":"2021-04-07T17:52:21","date_gmt":"2021-04-07T15:52:21","guid":{"rendered":"https:\/\/thebrandposition.com\/what-we-do\/"},"modified":"2021-10-29T12:34:02","modified_gmt":"2021-10-29T10:34:02","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/thebrandposition.com\/en\/what-we-do\/","title":{"rendered":"What we do"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#af0c28&#8243; full_height=&#8221;yes&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;servizi&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;5%&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2><b> HIT YOUR TARGET<\/b><\/h2>\n<h4>Our main services<\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#ffffff&#8221; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\">TO BE PERFECTLY<br \/>\n<em>COMPLETE<\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][carousel script=&#8221;flickity&#8221; flickity_formatting=&#8221;default&#8221; desktop_cols_flickity=&#8221;3&#8243; desktop_small_cols_flickity=&#8221;3&#8243; tablet_cols_flickity=&#8221;2&#8243; flickity_controls=&#8221;touch_total&#8221; color=&#8221;default&#8221; flickity_overflow=&#8221;visible&#8221; flickity_wrap_around=&#8221;no-wrap&#8221; flickity_spacing=&#8221;default&#8221; column_padding=&#8221;0&#8243; flickity_adaptive_height=&#8221;true&#8221; border_radius=&#8221;none&#8221;][item id=&#8221;1635502580152-4&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580154-2&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">01.<\/h3>\n<h3>Strategy &amp; positioning<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580193-9&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580194-1&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">02.<\/h3>\n<h3>Advice, analytics and insight<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580212-6&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580212-6&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">03.<\/h3>\n<h3>Innovation<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580237-0&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580238-5&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">04.<\/h3>\n<h3>Brand architecture<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580262-6&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580263-3&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">05.<\/h3>\n<h3>Corporate communication<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580285-7&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580285-1&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">06.<\/h3>\n<h3>Naming &amp; verbal identity<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580308-3&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580308-5&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">07.<\/h3>\n<h3>Digital and web consultancy<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580329-9&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580330-2&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">08.<\/h3>\n<h3>Brand engagement<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580352-6&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580353-9&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">09.<\/h3>\n<h3>Brand identity strategy<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580377-8&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580378-3&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">10.<\/h3>\n<h3>Adaptation &amp; implementation<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580404-0&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580405-6&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">11.<\/h3>\n<h3>Experiences &amp; environments<\/h3>\n[\/fancy_box][\/item][item id=&#8221;1635502580426-2&#8243; title=&#8221;Item&#8221; tab_id=&#8221;1635502580427-8&#8243;][fancy_box box_style=&#8221;color_box_basic&#8221; icon_family=&#8221;none&#8221; box_color=&#8221;#af0c28&#8243; content_color=&#8221;#ffffff&#8221; box_color_opacity=&#8221;1&#8243; box_alignment=&#8221;left&#8221; border_radius=&#8221;none&#8221; image_loading=&#8221;lazy-load&#8221; color_scheme=&#8221;dark&#8221; secondary_content=&#8221;here&#8217;s some awesome text that would only be shown on hover&#8221;]\n<h3 class=\"numero\">12.<\/h3>\n<h3>Interactive &amp; new media<\/h3>\n[\/fancy_box][\/item][\/carousel][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;1%&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h4 style=\"text-align: left;\"><strong> And many things still to be discovered.<\/strong><\/h4>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_cta btn_style=&#8221;next-section&#8221; btn_type=&#8221;minimal-arrow&#8221; next_section_color=&#8221;#ffffff&#8221; alignment=&#8221;right&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; zindex=&#8221;1&#8243; class=&#8221;icona-svg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_raw_html]JTNDaW1nJTIwY2xhc3MlM0QlMjJzdHlsZS1zdmclMjIlMjBzdHlsZSUzRCUyMmhlaWdodCUzQSUyMDUwdmglM0IlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnRoZWJyYW5kcG9zaXRpb24uY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDIxJTJGMDMlMkZjb21wbGV0ZS1pY29uLnN2ZyUyMiUyMGhlaWdodCUzRCUyMjMwMCUyMiUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;20px&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;strategia&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f4f4f4&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna a&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"text-align: right; font-size: 20px; font-weight: 600;\">Brand Positioning<\/h3>\n[\/vc_column_text][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right; font-size: 30px;\">TO BE PERFECTLY<br \/>\n<em>STRUCTURED<\/em><\/h3>\n[\/nectar_highlighted_text][vc_column_text]<img decoding=\"async\" style=\"height: 80px; width: auto;\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/erigere-la-colonna.svg\" height=\"80px\" \/><\/p>\n<h3 style=\"font-size: 30px; font-weight: 600;\">Construct the column<\/h3>\n<p style=\"font-size: 20px; font-weight: 300;\">We support companies in creating a Brand Architecture, in the planning of Brand Activation processes, and in defining their Brand Positioning Statement.<\/p>\n[\/vc_column_text][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-2&#8243; color_override=&#8221;#f4f4f4&#8243; solid_text_color_override=&#8221;#af0c28&#8243; icon_family=&#8221;none&#8221; text=&#8221;DISCOVER&#8221; margin_top=&#8221;30px&#8221; url=&#8221;#positioning&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f4f4f4&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna b&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"text-align: right; font-size: 20px; font-weight: 600;\">Brand Training<\/h3>\n[\/vc_column_text][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right; font-size: 30px;\">TO BE PERFECTLY<br \/>\n<em>EQUIPPED<\/em><\/h3>\n[\/nectar_highlighted_text][vc_column_text]<img decoding=\"async\" style=\"height: 80px; width: auto;\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/06\/labirinto-tbp.svg\" height=\"80px\" \/><\/p>\n<h3 style=\"font-size: 30px; font-weight: 600;\">Activate the gears<\/h3>\n<p style=\"font-size: 20px; font-weight: 300;\">We support and train the Marketing Corporate, Digital, Trade etc. teams in building effective and long-lasting brands.<\/p>\n[\/vc_column_text][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-2&#8243; color_override=&#8221;#f4f4f4&#8243; solid_text_color_override=&#8221;#af0c28&#8243; icon_family=&#8221;none&#8221; text=&#8221;DISCOVER&#8221; margin_top=&#8221;30px&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color=&#8221;#f4f4f4&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna c&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"text-align: right; font-size: 20px; font-weight: 600;\">Brand Consulting<\/h3>\n[\/vc_column_text][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right; font-size: 30px;\">TO BE PERFECTLY<br \/>\n<em>ORIENTED<\/em><\/h3>\n[\/nectar_highlighted_text][vc_column_text]<img decoding=\"async\" style=\"height: 80px; width: auto;\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/04\/faro-red.svg\" height=\"80px\" \/><\/p>\n<h3 style=\"font-size: 30px; font-weight: 600;\">Illuminate the route<\/h3>\n<p style=\"font-size: 20px; font-weight: 300;\">We support companies and their agencies in improving and implementing their strategies through the various brand building processes.<\/p>\n[\/vc_column_text][nectar_btn size=&#8221;small&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-2&#8243; color_override=&#8221;#f4f4f4&#8243; solid_text_color_override=&#8221;#af0c28&#8243; icon_family=&#8221;none&#8221; text=&#8221;DISCOVER&#8221; margin_top=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f4f4f4&#8243; bg_image=&#8221;123&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;sezione-placed&#8221; id=&#8221;positioning&#8221; color_overlay=&#8221;#e6e6e6&#8243; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"font-size: 30px;\"><span style=\"font-size: 50px; font-weight: 600; opacity: 0.05;\">A.<\/span> Brand positioning<\/h3>\n[\/vc_column_text][vc_column_text]\n<h2>WHY IS BRAND POSITIONING ESSENTIAL?<\/h2>\n<p>The brand positioning strategy can be defined as the strategy of positioning the brand with the aim of creating a unique impression in clients\u2019 minds, being easily distinguishable from competitors, and becoming the first preference for consumers over comparable offers in the target market. The Brand Positioning Statement becomes <span class=\"s1\"><b>a rock<\/b><\/span> that serves as a foundation, and which should not be moved or questioned. Having different positionings for a company is like having multiple personalities or schizophrenia. In an ideal situation, the brand gains so much strength that it becomes a symbol or synonym of its category and target market.[\/vc_column_text][nectar_cta btn_style=&#8221;next-section&#8221; btn_type=&#8221;down-arrow-bounce&#8221; next_section_color=&#8221;#af0c28&#8243; next_section_shadow=&#8221;none&#8221; alignment=&#8221;left&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;colonna-icona&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\">TO BE PERFECTLY<br \/>\n<em>PLACED<\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; class=&#8221;riga-quattro-colonne&#8221;][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/puzzle-1.svg\" height=\"100\" \/><br \/>\n<b>Finding the missing piece of the puzzle<\/b><\/p>\n<p>Enabling a brand, product or service to occupy a clear, distinctive and desirable place compared to competitors in the minds of its target clients \u201cto generate an immediate appeal\u201d with the emergence of a specific need and acquiring a perceptible higher value for its target client.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/attrazione.svg\" height=\"100\" \/><br \/>\n<b>Exercising attraction<\/b><\/p>\n<p>Focusing the company on a specific <span class=\"s1\"><b>Ideal<\/b><\/span> <span class=\"s1\"><b>Target Client<\/b><\/span>, that is, one who wants to achieve, interest and acquire, establishing the market segments to which it should address and where to position itself within these segments.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/fulmine.svg\" height=\"100\" \/><br \/>\n<b>Shooting the lightning bolt <\/b><\/p>\n<p>Pushing differentiation with respect to competitors by studying a value proposition that concerns the \u201ccomplete positioning of the brand, that is, the entire combination of benefits on which the positioning is based\u201d, or rather, the extra value that the brand can offer to that market segment, compared to competitors.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/bussola.svg\" height=\"100\" \/><br \/>\n<b>Orienting with a compass<\/b><\/p>\n<p>Guiding the company in quickly and effectively, through creative processes, adopting strategic decisions regarding, for example, what to offer and when, how to innovate, how to gain new clients, and which pricing policy to adopt, so that all management operates in sync towards a common and clear goal.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f4f4f4&#8243; bg_image=&#8221;123&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;sezione-planned&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"font-size: 30px;\"><span style=\"font-size: 50px; font-weight: 600; opacity: 0.05;\">A.<\/span> Brand positioning<\/h3>\n[\/vc_column_text][vc_column_text]\n<h2>HOW TO DO BRAND POSITIONING?<\/h2>\n[\/vc_column_text][nectar_cta btn_style=&#8221;next-section&#8221; btn_type=&#8221;down-arrow-bounce&#8221; next_section_color=&#8221;#af0c28&#8243; next_section_shadow=&#8221;none&#8221; alignment=&#8221;left&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\">TO BE PERFECTLY<br \/>\n<em>PLANNED<\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;riga-carosello&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][carousel script=&#8221;owl_carousel&#8221; desktop_cols=&#8221;4&#8243; desktop_small_cols=&#8221;3&#8243; tablet_cols=&#8221;2&#8243; mobile_cols=&#8221;1&#8243; column_padding=&#8221;20px&#8221;][item id=&#8221;1635502581260-4&#8243; tab_id=&#8221;1635502581260-5&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/labirinto.svg\" height=\"50\" \/><br \/>\n<strong>Find the way out of the maze<\/strong><\/p>\n<p>Know and identify the current positioning of the brand with extreme precision and understand whether the way it is perceived is in line with the business objectives of the company, activating a positioning or repositioning strategy.[\/vc_column_text][\/item][item id=&#8221;1635502581313-2&#8243; tab_id=&#8221;1635502581314-0&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg arena\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/arena.svg\" height=\"50\" \/><br \/>\n<strong>Get to know the arena<\/strong><\/p>\n<p>Identify the competitors and brands with which the company is in direct competition on the market, starting from the analysis and understanding of the strengths of the brand, the nature of the products and services offered, the values, the business ethics and those traits of uniqueness that make the brand different in the eyes of the market and consumers.[\/vc_column_text][\/item][item id=&#8221;1635502581335-6&#8243; tab_id=&#8221;1635502581337-2&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg mappa\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/mappa.svg\" height=\"50\" \/><br \/>\n<strong>Consult the map<\/strong><\/p>\n<p>Studying the positioning of the brands will make it easier to identify the corporate mission and vision, as well as a path that enables brands to achieve a unique and distinctive positioning, which is able to ensure competitive advantage on the market.[\/vc_column_text][\/item][item id=&#8221;1635502581361-7&#8243; tab_id=&#8221;1635502581361-0&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/prisma.svg\" height=\"50\" \/><br \/>\n<strong>Reflect light like a prism<\/strong><\/p>\n<p>Define the long-term vision of the company, the differentiated elements of uniqueness and the strengths of the brand, and analyse the brand at a very deep level, trying to understand its essence.[\/vc_column_text][\/item][item id=&#8221;1635502581380-5&#8243; tab_id=&#8221;1635502581381-9&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/aquilone.svg\" height=\"50\" \/><br \/>\n<strong>Fly the kite high<\/strong><\/p>\n<p>Develop the Unique Selling Proposition, the unique sales proposal, the motivation that makes a brand or product unique, irreplaceable or different from others, enabling it to achieve a precise identity on the market.[\/vc_column_text][\/item][item id=&#8221;1635502581410-2&#8243; tab_id=&#8221;1635502581411-7&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/03\/mrk.svg\" height=\"50\" \/><br \/>\n<strong>Tell the story<\/strong><\/p>\n<p>Formulate clear and coherent messages, communicate with phrases or words perceived as direct, incisive, and meaningful with respect to the nature and story of the brand.[\/vc_column_text][\/item][item id=&#8221;1635502581441-3&#8243; tab_id=&#8221;1635502581442-7&#8243; title=&#8221;Item&#8221;][vc_column_text]<img decoding=\"async\" class=\"style-svg\" src=\"https:\/\/thebrandposition.com\/wp-content\/uploads\/\/2021\/04\/camera-red.svg\" height=\"50\" \/><br \/>\n<strong>Impress with images<\/strong><\/p>\n<p class=\"paragrafo-scroll\">Develop coordinated, effective and expressive visual communication (ranging from the company logo, to its website, its profiles on social networks, and promotional material, up to the image of its employees and points of sale), with a complete and careful study of colours, lettering, layout guidelines and various stylistic choices, to arrive at a structured and always coherent image in every media platform on which you want to act to obtain a better perceived level of authority and solidity, distinguishability from competitors and a sense of organisation, a good level of awareness and faster and instinctive identification of the advertising message of the company\/activity.<\/p>\n[\/vc_column_text][\/item][\/carousel][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f4f4f4&#8243; bg_image=&#8221;123&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;sezione-planned&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"font-size: 30px;\"><span style=\"font-size: 50px; font-weight: 600; opacity: 0.05;\">B.<\/span> Brand training<\/h3>\n[\/vc_column_text][vc_column_text]We support and train Marketing Corporate, Digital, Trade etc. teams in the building of effective and long-lasting brands.[\/vc_column_text][nectar_cta btn_style=&#8221;next-section&#8221; btn_type=&#8221;down-arrow-bounce&#8221; next_section_color=&#8221;#af0c28&#8243; next_section_shadow=&#8221;none&#8221; alignment=&#8221;left&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\">TO BE PERFECTLY<br \/>\n<em>EQUIPPED<\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e6e6e6&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<p class=\"p1\">There are precise techniques to build, strengthen and enhance a brand, to give an identity to the company, to a company branch, to a new service, and to an innovative line of products. From brand identity to branding strategy: these are two fundamental values in communication to support company development. Because the correct management of their relationship is the basis of a winning brand.<\/p>\n<p>Brand training provides the tools to obtain a real knowledge of the markets, the correct way to communicate with consumers, and the right strategy to create, position and strengthen a winning brand.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_raw_html]JTNDaW1nJTIwc3R5bGUlM0QlMjJoZWlnaHQlM0ElMjAzMHZoJTNCJTIwZmxvYXQlM0ElMjByaWdodCUzQiUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGdGhlYnJhbmRwb3NpdGlvbi5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNiUyRmxhYmlyaW50by10YnAuc3ZnJTIyJTIwaGVpZ2h0JTNEJTIyMzAwJTIyJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f4f4f4&#8243; bg_image=&#8221;123&#8243; bg_position=&#8221;center center&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;sezione-planned&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; parallax_bg=&#8221;true&#8221; parallax_bg_speed=&#8221;fixed&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 style=\"font-size: 30px;\"><span style=\"font-size: 50px; font-weight: 600; opacity: 0.05;\">C.<\/span> Brand consulting<\/h3>\n[\/vc_column_text][vc_column_text]<b>ILLUMINATE THE ROUTE<\/b><\/p>\n<p>We support companies and their agencies in improving and implementing their strategies through the various brand building processes.[\/vc_column_text][nectar_cta btn_style=&#8221;next-section&#8221; btn_type=&#8221;down-arrow-bounce&#8221; next_section_color=&#8221;#af0c28&#8243; next_section_shadow=&#8221;none&#8221; alignment=&#8221;left&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][nectar_highlighted_text text_color=&#8221;#af0c28&#8243; style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221;]\n<h3 style=\"text-align: right;\">TO BE PERFECTLY<br \/>\n<em>ORIENTED<\/em><\/h3>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#e6e6e6&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]An intensive formula to help businesses, professionals and commercial establishments take the right steps to build, refine and enhance their identity. Because without a strong and \u201cright\u201d identity there can be no competitiveness.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_raw_html]JTNDaW1nJTIwc3R5bGUlM0QlMjJoZWlnaHQlM0ElMjAzMHZoJTNCJTIwZmxvYXQlM0ElMjByaWdodCUzQiUyMiUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGdGhlYnJhbmRwb3NpdGlvbi5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwNCUyRmZhcm8tcmVkLnN2ZyUyMiUyMGhlaWdodCUzRCUyMjMwMCUyMiUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; disable_element=&#8221;yes&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h3 class=\"titolo-sezione\">Brand training<\/h3>\n<h2>ATTIVARE GLI INGRANAGGI<\/h2>\n<p>Affianchiamo e formiamo i team Marketing Corporate, Digital, Trade etc nella costruzione di brand efficaci e di lunga vita.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; 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column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Ci sono tecniche precise per\u00a0costruire, rafforzare e valorizzare un brand, per dare un\u2019identit\u00e0 all\u2019azienda, a un ramo d\u2019impresa, ad un nuovo servizio, a una linea innovativa di prodotti.\u00a0 Dall\u2019identit\u00e0 di marca alla branding strategy: due valori fondamentali nella\u00a0comunicazione a sostegno dello sviluppo d\u2019impresa. Perch\u00e9 la corretta gestione del loro rapporto \u00e8 alla base di un marchio vincente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il brand training fornisce gli strumenti per ottenere una reale conoscenza dei mercati, la corretta capacit\u00e0 di dialogare con i consumatori, una giusta strategia per creare, posizionare e rafforzare un marchio vincente.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; 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column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/5&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Una formula intensiva per aiutare le imprese, i professionisti e gli esercizi commerciali a muovere i passi giusti per costruire, perfezionare e\u00a0valorizzare la propria identit\u00e0. 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